Tag Archives: cooking

Bobby Flay might be getting his own video game

The folks over at Konami have approached my management regarding a pitch for a new video game starring my favourite celebrity chef: New York’s own red rascal, Bobby Flay.

I’m currently terrified/excited at the prospect of finally adding a robust digital property to Flay’s already stacked portfolio. It’s a long road to production and nothing has been written in stone but I can’t help dreaming about popping champagne and snacking on Flay-inspired southwest favourites at the launch party.

I’m to pitch my idea next week in Orlando where Bobby is set to debut a new line of bowls inspired by the Navajo of Arizona, with proceeds going toward a stew school for overprivileged orphans . Though they haven’t confirmed that Bobby himself will be at the pitch, I’m very confident he will be, which will make it very difficult to keep my cool. I already have two very exciting ideas to choose from but I’d like some feedback from you guys if you have the time.

Idea #1

8-Bit Throwback – Bobby’s Southwest Mess


Imagine a retro side-scrolling adventure where you control Bobby Flay as he runs, jumps and kicks his way through 10 exciting levels to reach a BBQ Blast in Albuquerque where he’s to serve as the “Meatster of Searemonies”.

Along the way Bobby will be forced to battle unseasoned cuts of meat, and insane bosses like RAGIN’ CAGED-RAISED CHICKEN and SODIUM-LADEN SOUP CAN. But he can ‘t move on unless he turns every ear of yellow corn in the level into blue tortillas simply by kicking them.

– Too similar to Wolfgang Puck in Waffle World?
– Would work on mobile platforms but might cheapen the brand.
– Difficult to tell a fully-formed story using such a simple engine.

Idea #2

Sandbox game for next-gen consoles – Bobby Flay in The Cumin Chronicles, Chapter 1


Bobby awakes from a vivid dream to find himself naked and alone in the kitchen of Mesa Grill in Manhattan–didn’t it close in 2013? The mystery begins. You control Bobby and search the deserted restaurant to fill up your inventory and find clues. You spot a  lone boneless pork roast in the corner of the walk-in; equip the roast and begin an incredible journey of intrigue and self-discovery set in the cutthroat world of restaurateurs. Explore exotic kitchens and organic farms, collecting seasonings and tonics as you go, making sure your meat is kept moist to maintain XP. Slowly you’ll unravel the mystery of your current predicament and discover dark secrets that will change the way you sauté forever… 

I had my art director, Rolph, throw together some concept art:


Disguise your Bobby avatar as he enters the culinary underworld in search of answers.


Collect enough items and work your way through several quests to finally get your Bobby back on his feet and dating again.

– Would require licensing from KitchenAid or other major player for added realism. Too expensive?
– Would likely garner an ESRB rating of “M” (Content is generally suitable for ages 17 and up) to account for necessary nudity and side quest concerning Bobby’s messy divorce. Might alienate Bobby’s younger fans.
– Intricate plot and cinematic scope could potentially interfere with future Flay film projects–have Rico check with Bobby’s people

What do you think? I feel I’m on the right track but will definitely need to fill in some of the details in case they “grill” me at the pitch. Wish me luck!

Kitchen dawgs on their bitchin’ hogs

Being a professional chef means standing inside a poorly vented, glorified bathroom for hours while surrounded by raw animal flesh and vegetables prettier than your own mother. They give their lives for their art so when it’s time to punch out they like to let loose by putting a motor between their legs and cranking the throttle up to 475º. Here’s a look at some gastro-gearheads who fry by night and fly by day:


“The Caked Crusader”, Duff Goldman, shows off his red rocket that’s as sweet as butter cream over a bundt. If the road were a cake, his rubber burner would be his pastry bag, piping black streaks over Baltimore with a deft touch.


Drop a dollop of Rocco DiSpirito on top of his silver bullet like you would ricotta on toast and you’ve got a meal that’s simply irresistible. Rocco’s Italian-America cuisine is ideal for the hungry while the image of him on his hog is great for the horny. 


Cooking’s resident bad boy, Tony Bourdain, takes time out of his schedule of traveling around the world for a buzz on a two-wheeled wasp. Get in his way and you’ll see why food ‘tude is far more dangerous than road rage.


It’s rare to see this Bad Brained Brit with a smile on his eater so he must really dig a highway cruise on top of his black ball blaster. Put a helmet on, Gordon, you’ll need that brain to keep turning out tasty, modern classics.


Building a culinary empire ain’t like pedalling mom’s rusted Raleigh to the corner shop for sweets. Between raising a family and earning kegs of quid with his shows, books and restaurants, Jamie unwinds by charging into the breeze on this pukka pedestrian plower.


Chef Lynn Crawford could roast a whole goose with heat she generates while straddled on her big black Darth Dagger. She’s got squid ink in her veins and gas in her eyes so keep your horn covered while she’s on the road because you’ll be honkin’ out of respect.


Tyler Florence is an inviting dish that’s salty, bitter, sweet, sour and speedy–sounds like a stir-fry to me. When he squeezes the clutch with those milky paws he treats it like winter’s first grapefruits, juiced into a refreshing custom cocktail that screams refreshment.


Like Marvel Comics’ Ghost Rider, Alton Brown’s head catches fire when he straddles his Highway Hell Hammer, only it’s a figurative blaze of culinary ideas.


He’d ride an Italian stallion if he could but oats are expensive and a horse’s roar is nothing compared to that of a properly tuned engine. Mario Batali prefers the stink of gas and engine oil to sea bass olive oil when flying up and down New York City streets.